Samsung Series 7 UE43CU7100KXXU TV 109.2 cm (43") 4K Ultra HD Smart TV Wi-Fi Black

PurColour
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Crystal Processor 4K
Upgrade the picture and sound quality
Think of the processor as the brain of the TV, working in the background to improve the picture and sound quality. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

Smart TV powered by Tizen
An abundance of apps and services to enjoy
With the best-selling Samsung Smart TV you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

SmartThings
Control your smart home from your TV
Control the devices in your connected smart home through your TV. With SmartThings built-in to your Samsung TV, you can monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

HDR powered by HDR10+
See depth and detail in every scene
High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes for a more lifelike viewing experience.

Contrast Enhancer
Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

Gaming Hub
Where gaming comes together. No console required.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[1] With no downloads, storage limits or console required, just turn on your TV and play^[2]

Motion Xcelerator
Stay one step ahead with smooth motion
Experience clear picture and smooth performance with Motion Xcelerator. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Auto Game Mode
Knows when youre ready to play
With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Object Tracking Sound LITE
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

Adaptive Sound
Sound perfected to what you're watching
Whether you're watching sports, the news or the latest blockbuster, your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the directors intent is to make you feel part of the crowd or centre stage, the TV will fulfil.

Boundless Screen
Less frame, more picture
Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus^[3]. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Health
Your wellness at home
Elevate your home workout experience^[4]. The Samsung Health app^[5] lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home.

Workspace
Upgrade your home office setup
Samsung Smart TV^[6] lets you access your office PC remotely from your TV and use the large screen to multitask with ease – with a connected mouse, keyboard, and PC^[7]. Do more, at once, all from the comfort of your home.

Samsung Knox^[8]
Your privacy, secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode
Monitor and reduce your energy consumption^[9].
With SmartThings^[10] and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room^[11] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.